The Five cs Diamond Guide
Cut
In order to best utilize a diamond gemstone's material properties, a number of different diamond cuts have been developed. A diamond cut constitutes a more or less symmetrical arrangement of facets, which together modify the shape and appearance of a diamond crystal. Diamond cutters must consider several factors, such as the shape and size of the crystal, when choosing a cut.
Color
A chemically pure and structurally perfect diamond is perfectly transparent with no hue, or color. However, in reality almost no gem-sized natural diamonds are absolutely perfect. The color of a diamond may be affected by chemical impurities and/or structural defects in the crystal lattice.
Clarity
Diamond clarity is a quality of diamonds relating to the existence and visual appearance of internal characteristics of a diamond called inclusions, and surface defects called blemishes. Inclusions may be crystals of a foreign material or another diamond crystal, or structural imperfections such as tiny cracks that can appear whitish or cloudy.
Carat Weight
Diamonds and other gemstones are weighed in metric carats. Because even a fraction of a carat can make a considerable difference in cost, precision is crucial. In the diamond industry, weight is often measured to the hundred thousandths of a carat, and rounded to a hundredth of a carat.
Confidence...
We have added a 5th C to our diamond evaluation system to show how important we feel confidence and trust is in every diamond transaction. Confidence and trust are earned attributes, and ones that we have faithfully acquired over the years—one diamond occasion at a time.
We know what’s important to you and your customers, and we’ve committed ourselves to being there before, during and after the sale. Personal service and values set us apart from the competition and establish loyalty from each of our valued customers.
...And Trust
In this age of runaway technology, we still believe in personal one-on-one service. Just as every diamond is distinctive with its own unique traits—so are our customers. We are dedicated to maintaining that personal interaction to serve our customers by providing the highest level of customer care with diamonds that will be treasured for a lifetime.
That’s what Confidence and Trust means to us—and what you can count on.
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